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Market General Manager

Great Wagon Road Distilling Company is growing!

If you delight in freedom, enjoy a challenge, are respectful yet innovative, confident and humble, have a growth mindset, are fearless, passionate, and value integrity over all, then the position of Market General Manager for our craft spirits portfolio might be just for you.

The Market General Manager is at the center of the organized chaos that often is the craft spirits industry. As the General Manager of our business, you oversee the day to day growth and management of our brands in your market. Some days are all smooth sailing and some days are rough waters, but you need to remain calm and collected in the midst of it all.

We are very honest and realistic about the hard work that is necessary to grow brands within the spirits industry, but all of our liquid is award winning, so you won’t have to worry about that. If you are still interested, please see below.

Our Pillars


We believe in following our passions. Be prepared to work hard and let your passions light the way.


We believe in our convictions, have faith in our dreams and aren’t afraid of taking risks to get the

most out of life.


We do things the right way even if that means it is the hard way or investing the quality ingredients. Making high-quality, award winning, premium spirits isn’t for the part-time enthusiast or faint of heart.

Who You Are

-You are excellent at influencing people and able to work in tight partnership with the local broker/distributor teams to make your specified territory a key growth market for the brand.

-You perform very well under pressure, can balance multiple things on your plate at once, and constantly re-prioritize tasks as needed.

-You have a positive attitude when faced with challenges, and have a warm, supportive, and enthusiastic mentality when interacting with everyone you encounter.

-You thrive in a dynamic, fast-paced startup environment, and are ready to wear multiple hats as needed.

About the Role

-Establish strong relationships with internal and external stakeholders in order to influencer brand strategy alignment and deliver excellence in execution.

-Deliver against tasked Key Performance Indicator (KPI) targets.

-Seek out and leverage strategic community, charitable and trade partnerships to maximize the value of our participation in events, conferences and community engagements.

-Support our team of passionate, motivated part-time event specialists and provide the resources for them to succeed in their role on-the-ground at retail and with event execution.

-Work closely with internal team and local broker/distributor sales teams to establish and implement successful event and marketing programs.

-Nurture relationships with key market influencers.

-Generate reports, event lists/calendars and status spreadsheets as required.

-Track, order and maintain product, event tools and assets inventory.

-Attends required training sessions. Participates in all brand training events. Maintains any formal certifications on product/system knowledge as assigned.

-Routinely participates in broker/distributor meetings.

-Assists in the analysis of sales and market/territory data used to provide consultation and/or correction for under-performing markets.

-Assists in identifying growth opportunities for sales and marketing initiatives.

-Proactively learns to effectively understand and appropriately communicate competitive products, market trends, and pertinent technologies.

-Assists broker/distributor representatives with the selling-in off-premise and on-premise programs. -Forges synergy by maintaining effective business relationships at all levels with a team-based culture of inclusion.

-Uses rigid ethical considerations to guide decisions and act in accordance with brand values.

Off-Premise Responsibilities

-Builds and maintains long-term trusting relationships with targeted store associates and management.

-Maintains consistency and highly visible presence in designated retail stores within assigned territory.

-Creates and maintains consistent store visit schedule and inputs into database.

-Ensures product look and display is consistent with current programming and overall appearance is above presentation standards.

On-Premise Responsibilities

-Builds and maintains long-term trusting relationships with targeted key on-premise accounts

-Increase distribution of brands into targeted accounts

-Sell in drink menu placements, features, draft cocktails and into accounts

-Perform consumer promotions/activations to support new drink menu placements, features, and draft cocktail programs

-Educate and train account staff on brand pillars and programs

-Track and measure accomplishments.

Qualifications & Experience Required 

-Undergraduate degree preferred.

-3+ years of experience within the alcoholic beverage industry. Marketing, promotion, event management and/or sales merchandising experience will also be considered

-Track record of building strong, effective relationships, both internal and external. Strong connection to local market is preferred.

-Excellent written and verbal communication skills; ensure clear and concise communication with management, co-workers, brokers and customers

-Proficient with Excel and PowerPoint including use of tablets

-Comfortable working within a fast-paced, entrepreneurial, and matrixed organization 

-Ability to carry up to 50 lbs. and operate a motor vehicle. 

-Must be regularly available nights and weekends for execution of market events and team activities  

-Must be 21+  

-Must be eligible to work in the United States.


Job Basics 

-Locations: Nashville, TN; Charleston, SC, and Atlanta, GA

-Industry Types: Supplier 

-Categories: Sales + Marketing

-Beverages: Spirits 

-Employment Type: 1099 Employee 

-# of Direct Reports: 0

Please send your resume and cover letter to


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